Expertise

Our Philosophy

Inspired by Endowments, Tailored to You

Our investment philosophy is deeply influenced by the principles of endowment investing — a time-tested approach used by leading institutions to preserve and grow wealth across generations.

An endowment is a pool of capital designed to support an institution in perpetuity. Its primary objective is to maintain and increase the purchasing power of its capital over time, while generating a steady stream of income to fund ongoing needs. This philosophy offers powerful lessons for anyone seeking to build lasting, resilient wealth, even when goals differ.

Key Principles That Shape Our Approach

Long-Term, Low-Turnover Strategy

We believe successful investing is about patience, not prediction. Our strategy is built around long-term asset allocation, with minimal portfolio turnover. We do not rely on frequent tactical shifts or market timing to generate results. Instead, we emphasize discipline, consistency, and strategic positioning over decades — not quarters.

Multi-Generational Mindset

A core tenet of endowment investing is multi-generational equity — ensuring today’s portfolio benefits not only the current generation but also future ones. Whether your wealth is meant to support your retirement, your children’s education, or your family’s legacy, we help align your investments with a horizon that extends beyond your lifetime.

Selective Access to High-Quality Managers

Endowments often achieve outsized returns through thoughtful exposure to private markets. We adopt a similar approach, securing access to top-quartile, institutional-quality managers in public and private markets, helping enhance diversification and long-term performance while controlling Illiquidity to match your specificities.

Capital Compounding Across Market Cycles

Like endowments, we focus on compounding capital over time. We encourage continued contributions — particularly during market downturns — to take advantage of lower entry points. This disciplined reinvestment amplifies the compounding effect and supports stronger long-term outcomes. It’s not just about growth — it’s about smart, resilient growth.

Our Client Journey

A disciplined and well-structured investment process is key to building lasting, resilient wealth. Our approach begins with understanding your unique profile and objectives, then designing a portfolio strategy that is both tailored and enduring.

Helping You Coordinate Your Wealth Structure

Effective wealth structuring (tax planning, asset protection, asset organisation) helps preserve and compound wealth across generations. We cannot replace advisors or provide specialized legal or tax opinions, but we will act as a coordinator, assembling the right team of top-tier experts including lawyers, tax specialists, trustees, family governance professionals, and other relevant advisors, based on each family’s specific needs and jurisdictions.

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Defining Your Risk Profile & Strategy

Choosing the right investment strategy is one of the most important things you can do for your patrimony. We help you by using an evidence-based approach, grounded in over 50 years of financial markets data. Stress-testing portfolios against different scenarios, we then calibrate your strategy, matching your financial goals — and your comfort with uncertainty (risk profile).

Ensuring Implementation & Oversight Of Investments

Our investment office will then implement, manage and oversee your strategy. In addition, they will continuously screen new opportunities, conduct due diligence and monitor market cycles. Furthermore, the team will always be available to answer any questions you may have.

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Reporting & Communication

High quality data is necessary for efficient decision-making. Our proprietary reporting enables you to understand, monitor and evaluate your investment strategy in a transparent manner. You will regularly review your strategy and needs with your dedicated investment team.

Our Mandates

Crescendo provides bespoke investment advisory and portfolio management services to high-net-worth individuals and single-family offices around the world.

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Tailored Mandates

While our Endowment Strategy is the cornerstone of our approach, we also support clients with more focused mandates — such as single asset class advisory or consolidated reporting across banking relationships. In these cases, minimum asset requirements vary depending on the scope and complexity of the engagement.

Transparent, Competitive Fees

We pride ourselves on our transparent fee structure and maintain full alignment with your interests.